No way out: OVS's and Voegele's one's cup of tea fashion

When OVS (pronounced in Italian: Oviesse) entered the Swiss market in autumn 2016 the publicity online was more adapted to a less fashionable young middle class public already than it was some years before. The takeover of Charles Voegele seemed to be reflected. That it might be uncertain whether to attract fashionistas and lovers of Italian fashion was left out. After one year and a half the aventure that shouldn"t have been one is over and the question remains why OVS could not analyze the swiss market opportunities well enough. The low cost and elegant label OVS might have to restart one day without Charles Voegele, but for the swiss label for lovers of a traditional presentation and an appearance to be one's cup of tea the failure is one more negative aspect since the bankrupt was published - that could have been interpreted as a failure of many, while the failure of the new owner might show in some way that Voegele could have been the problem - if OVS would not have been adapted to the style before. 

(see also clip hébdomaire of 2016/9/21)

foto update: 2018/06/03

On the left examples from the swiss OVS homepage, on the right examples of the italian site with the line "puro lino" for men, source: ch.ovsfashion.com, ovs.it