Indirecting influence

To be an influencer is a lifestyle job with the possibilty to earn money just beeing yourself or building your personality. Sponsored posts are the source of earning money, and those who are very successful or want it to be move to Dubai, e.g. The concept seems to be simple but it isn´t, of course (as it is challenging to be an interesting person). Be someone in a community, kind of a leader, a person on the top of in-lifestyle or able to define a lifestyle with the help of your followers and post information about products of enterprises, locations, consumer goods and so on. Enterprises have started working with influencers some time ago and the number of followers is one of the main criteria whether someone gets an important and well paid order (see article "Die Influencer, Ausbeutung auf Instagram, Tik Tok und Co", in Le Monde diplomatique, Ausgabe Schweiz, Juni 2025). It is possible for an influencer to earn between 40´000 and 50´000 Euros per month if he/ she is able to identify in-places and economically adjoined areas. Difficult will be to separate profession from private life, but as this might always be a challenge if someone serves as a leader this might be no real problem: You are what you post and you post what you are. Meaning. You sell yourself. Embedded in a more theoretical context we argue that we are always selling ourselves doing business. We develop ideas how to be successful and we develop them individually, looking for the unique selling position - therefore: Why not cumulate the steps and present directly a mix of professional work and private motivation and interest online - if someone gets rich he/ she will be able to pay bodyguards and to live in a secure aerea to protect his/ her rights, if this is needed. Very successful persons will get access to the establishment and be, e.g., invited to the marriage of Amazon founder Jeff Bezos, or, as said in the article, to do an interview at television with the french president Emmanuel Macron. We do have direct links to journalism, where young professionals are taught how to create content that will be noticed by followers before they start to learn how to do a classical oeuvre. 

To contol all these channels is nearly impossible. 

P.S.: To be an influencer might be similar to a lifestyle like the one of the richest and most influent man alive, Elon Musk: Be normal and authentic and extremely successful making clear that your are doing nothing. On June 27th Yahoo Finance and other important business news were reporting that Elon Musk had fired his head of operations North America and Europe, Omead Afshar, one of his closest confidants. The reason is not known so far. Insider knowledge might lead to competition in a world of open information.